Saturday, September 21, 2013

Age-defying instructions mystifying

I try not to succumb to news of the latest breakthrough in anti-aging technology--and don't when it comes to facial products because my skin is so sensitive.  But the latest edition of Better Homes and Gardens (BHG)--the only magazine I still subscribe to, unless you count Coastal Living, which is in my son's name to keep from losing his airline mileage points--has an article called "Is Your Hair Aging You?"  The article highlights five products, two of which I bought yesterday--Pantene AgeDefy Advanced Thickening Treatment and Pantene AgeDefy Rejuvenating Hydration Masque.  I already have a third product--Nexxus Youth Renewal (I still like that name better than AgeDefy) Rejuvenating Conditioner.  I didn't see the age-related advantage of the other two products--an Aveda Invati Exfoliating Shampoo, and Nioxin Regular Hold Hairspray.  Where's the anti-aging hype?

Sounds easy enough.  Both Pantene products were on display at Walgreens--they must be new, because I've tried every Pantene "age defying" and Nexxus "youth renewal" product.  At first all they had was shampoo and conditioner.  Then Nexxus added something you were supposed to apply to youre roots to plump up the hair--it didn't seem to do anything, and I ended up throwing it out.

I like to read the instructions on the packaging before I buy a new product, to see what I'm getting into. But the print was so small on both Pantene products that the only text I could read was the product name.  The rest of the text on the thickening treatment box was ridiculously small and extensive--and I suspect they know the women who will buy it won't be able to read the print without putting on reading glasses.  And I don't like having to put on reading glasses in a store.  Like people don't know I'm old enough to be looking at "age defying" products.

The BHG article had said to "...spritz with a thickener like Pantene...before styling".  Seems easy enough; I guess I don't need to read the instructions in the store.  When I got the product home, I threw the box away, since I figured the instructions would be on the spritzer.  Something like "spritz on hair before styling.  Here's what the bottle says:  HOW TO USE:  "Use daily according to instructions on pamphlet."  Pamphlet, what pamphlet?  Who has pamphlets for a hair spritzer?  I dig the box out of the recycling bin, and find a pamphlet wedged into the box.  I also decide to read instructions on the box (do they also say "read the pamphlet"?  The box says, in tiny letters that are hard to read even with reading glasses:  "Spray 15..." (!) (exclamation point added) pumps at the roots to cover your scalp from the ear line up.  Massage in with fingertips.  Do not rinse off.

Are they kidding?  The 15 pumps is bad enough--this $18.99 product will last about 5 days at that rate--but it's the "apply to roots" part that's the killer.  The brochure is more detailed "While standing in front of a mirror, part your hair...spray 3 times along each part line...repeat 5 times so that you cover most of your scalp...gently massage the product around your scalp...for about a minute..."  And you're supposed to repeat this every day!  Anyone who's ever tried to use a hair color "touch up" product knows how difficult and messy it is to keep parting your hair and staying close to the part line.  And in just one month (!) my hair will be more supple.  Whatever that means.  I doubt the product or I will last that long.  OK, so within a week I'm supposed to see less hair in my brush (due to less breakage), more texture for hair that is less limp, and hair that is easier to manage.  It doesn't exactly say my hair will look thicker does it?

I just looked up the definition of supple:  "readily bent, pliant..yielding..".  Is that the hair, or the definition of the person who bought the product?

Yes, I will try this because I bought it, and it was expensive, and I should have put my reading glasses on and read the box before I got myself into this.

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